The Essentials Of Branding

The only point of branding, and the only reason big businesses spend billions on branding every single year, is because they want to establish an emotional connection with their customers. That is what branding is all about. Establishing an emotional connection with...

Get Motivated!

With the constant drone of negative influences wanting to drain our energy and turn us to drink, how do we keep motivated to continue when our backs are against the wall and times get tough. Keeping motivated is essential to your current and future succes;...

Low Prices Will Kill Your Business

As business owners so many of us convince ourselves that the only way for us to get ahead in business is to offer the lowest price possible, but the fact is if your prices are too low people will look at your goods and services and wonder what’s wrong with them....

Branding Essentials

Branding aims to establish an emotional connection with the prospects, so the opening move to building a successful brand is to set a clear-cut brand vision and set of objectives, which ought to be aimed at the following criteria for a successful brand. Distinction...