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Be Careful Who You Hang Around With …

Ok … there is an old joke that goes something like this: “The pessimists society wanted to set up a meeting to discuss their problems but no one thought it would work.” OK … no prizes for joke delivery but the fact is this … who you hang around with makes...

It’s All Your Fault …

A few years ago I had a couple of health problems that meant I had to employ someone else to do my carpet cleaning jobs for me. Now, I screened this chap. He was a nice enough guy, did a pretty good job, and every one seemed to like him. He was pretty good at what he...

Yes Men Will Kill Your Business

One of the fastest ways to lose all your money is to surround yourself with “Yes Men.”  You know the kind of person I mean right? “Yes Men” are anybody who will say to you … “oh I like that idea” and “Aren’t you doing well?” when they don’t and you’re not. When...

Offer Deluxe Products

Having worked with thousands of business owners over the years it’s my experience that almost every SME business sells themselves and their products way to cheaply.  Raising your prices and selling more expensive products and services to the higher end of the market...

Forget Brand Awareness

Unless you have the deep pockets of Richard Branson, you can’t afford to throw money away on just getting your name “out there,” but that is exactly what a lot of small business owners are doing, mainly because this is what we have been led to believe is right by...