This formula helps ensure you execute highly targeted sales and marketing activities, instead of the more common market-to-everyone “splatter gun” effect. By ensuring you target your goods or services to your ideal customers only will dramatically increase your ROI (Return on Investment.) Before you do any promotional work, you must get this right.
There is no way you will sell many walking sticks to children, or 400w super powerful speakers for your car to the elderly. So why bother targeting them at all? Knowing your target market, who they are and where they are, is essential for a highly focused, targeted approach to the market you want to serve.
Now you know who you are targeting, you can craft your message so that it really appeals to them, and really strikes a chord with them. Your message needs to be such that your target market or prospect will easily understand what you are saying, in the same tone as they would speak, not in the tone you would speak!
Remember: that is why you are in business in the first place; to solve your target prospects’ problem.
There is no point in preparing the perfect sales script, then getting it out there in a medium that simply won’t be read or heard by your target audience. For example, there is no use selling your very expensive, hand crafted walking sticks in PC gamer, which is primarily aimed at the teenage computer games market, or advertising a new keep fit class just located in Birmingham in a national magazine.
Ensure your message gets in front of the right audience for amazing results!
Market Message Media will add huge amounts to your bottom line by saving you a fortune in wasted and ineffective ads. It will also ensure you generate far greater, better quality income for lower cost.